April fools

Besides last weeks April fools articles most of the attention was aimed towards:

– The Tidal launch – where media turned from bullish to bearish over the course of 48h.

– The merger of Net-A-Porter and Yoox.

– How the Apple watch isn’t allowed to be sold in Switzerland.

Either way, next week will be focused on new social media opportunities – how to interact. How the Apple watch launch runs out on Friday and how music services find their way to divide the markets and serve not just themselves – but their content providers and users the best.

Right now – everyone’s going: Don’t be acting like I need you.
I think you all need each other – for now.

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